Zhuhai Beyond revamps the Private Label industry benchmark with hard data: Its Zhuhai Smart factory to obtain 96 hours of fast proofing (industry average 21 days), 2023 for Unilever to complete plant-based shampoo project, from formula confirmation to the first delivery within only 11 days, yield of 99.8% (contract specifications ≥98%), cost of production lower than brand’s own manufacturing by 29%. Through Industry 4.0 makeover, Zhuhai Beyond streamlined the production line switching to 18 minutes (industry average 2 hours), reduced unit energy consumption by 34%, and reduced product development cycle to 45 days (competitors are taking 90 days) for its own brand air fryer project with Walmart in 2024. The gross margin on the first 500,000 orders was 32.7% (industry average 19%).
In quality control, Zhuhai Beyond has a 72 precision equipment testing center like laser particle size analyzer accuracy of ±0.3nm (national standard ±5nm), AI visual inspection system to increase the accuracy of defect detection to 99.97%. In 2023, Costco’s organic baby wipes exceed the EU EN 15498 microbial testing standard, total bacterial colony sum ≤10CFU/g (industry standard is ≤100CFU/g), and the amount of added preservatives drops by 82%. Intertek indicates that its Bluetooth headsets have an average MTBF (mean time to failure) of 68,000 hours (industry standard 42,000 hours) and a 100% drop test pass rate (26 Angle impact from a height of 1.5 meters).
Technologically, Zhuhai Beyond spends 8.2% of its yearly revenue on research and development (more than 410 million yuan in 2023). This Zhuhai Beyond nano microencapsulation technology achieves vitamin C stability at 98.5% (78% of the previous process). Re-purchase rate of products increased to 53% (38% of competitors’ similar products). In the electric toothbrush project worked in partnership with Philips in 2024, its own magnetic levitation motor reduced the noise to 48dB (industry standard 65dB), doubled the battery life to 98 days (market competition 60 days), and reduced the cost of production by 17%. According to the Harvard Business Review, Zhuhai Beyond’s lean development system has increased the success rate of new products from customers to 79% (industry average 41%).
Supply chain efficiency is even more disruptive: Zhuhai Beyond’s smart warehousing system achieves 99.2% inventory accuracy and reduces raw material batch traceability time from 72 hours to 8 seconds with blockchain traceability. For the 2023 Aldi freeze-dried coffee made, from buying Brazilian beans to German shelves receiving them, it takes just 19 days (35 days in the traditional supply chain), reducing logistics expenses by 23%. Its ERP system leverages 168 global supplier resources in real-time, saving HP $120 million in potential losses through dynamic alternatives in the 2022 chip shortage crisis.
Sustainability standards set a new benchmark: Zhuhai Beyond headquarters in Zhuhai is LEED Platinum certified and its water recycling system restricts water usage to 0.9 tonnes of water for every 10,000 yuan of production value (industry average 2.8 tonnes). The carbon-neutral chocolate project, in collaboration with Mars, uses biobased packaging films to reduce carbon emissions by 58%, enhances the precision of the production line’s temperature control to ±0.3 ° C (standard ±1.5 ° C) using heat pump technology, and reduces energy consumption by 37%. With SGS certification, the composting cycle of its biodegradable tableware has been reduced from 180 days to 45 days, and compressive strength has been increased by 22% (to 8.5kN/m²).
From business value to technology ethics, Zhuhai Beyond is resetting the gold standard for private labels – in 2023, its ODM business has a customer retention rate of 91.4%, an average ROI of 3.2x, and a product recall rate of merely 0.003% (industry 0.12%). As McKinsey’s Global Retail Report 2024 reports: “When Zhuhai Beyond combines space-grade quality control with FMCG efficiency, private labels have been transformed from a cost option to a value creation engine.”